A concept redesign that explores new ways of delivering political news on mobile. The goal: make complex stories clear, accessible, and engaging through concise, mobile-first storytelling. Created as part of my UX case study, this project applies BBC’s editorial standards to modern interaction patterns.
This project explored how young adults engage with political news and aimed to design a mobile experience that could rebuild trust in BBC Scotland’s coverage I moved through research, ideation, prototyping, and testing, keeping the focus on how the target audience actually consumes news.
BBC Scotland needed new ways to engage 18-24 year olds with political news. Younger audiences often find political coverage too long, complex, or not presented in formats that match their digital habits. The challenge was to create a mobile experience that made political content clear, accessible, and relevant.
I began with desk research, surveys, and competitor analysis to understand how young adults consume political content.
Key findings:
They prefer short, visual formats over text-heavy articles.
They distrust coverage that feels biased.
They are more likely to engage when content is personalised and connected to social media.
Using “How Might We” statements, I generated concepts around digestibility, trust, and interaction. Sketches and user flows helped prioritise features like a Daily Brief, topic following, and video updates.
I developed low-fidelity wireframes, then iterated to high-fidelity interactive prototypes in Figma.
The prototypes focused on:
Simplified navigation for quick scanning.
Modular cards for bite-sized news.
Personalisation controls to let users shape their feed.
Prototypes were tested with target users in the 18–24 group. Feedback showed they valued the Daily Brief for staying updated quickly and appreciated visual cues (icons, tags) for faster navigation. Based on this, I refined interaction patterns and improved readability across devices.
Designed primarily for how 18–24 year olds consume news on their phones.
Simplified layouts and strong readability to avoid overwhelm.
Aligns with BBC Scotland’s brand standards while introducing modern interaction patterns.
Through interviews and secondary research, I identified key behaviours of the 18–24 audience
These six key features were designed to make political news more accessible, engaging, and relevant for BBC Scotland’s 18–24 audience..
Users can follow political topics, parties, or regions they care about, making the app feel more relevant.
A short, digestible news roundup designed to cut through information overload and fit into students’/young workers’ routines.
Bite-sized videos and infographics bring clarity and make complex issues easier to engage with.
Seamless sharing to platforms like Instagram or X (Twitter), encouraging discussion in the spaces where young audiences already are.
High-contrast colours, large touch targets, and clear typography ensure inclusivity for all users.
Integration with other BBC Scotland digital products for a familiar, trustworthy experience.
